Ada Insights Live – 1.11.2023

What if all online grocery retailers could transport in the same car? Gordon Delivery and Swedish retailers cooperate in doing just that. Come to Ada Insights Live on 1.11.2023 to hear how e-commerce food delivery is being developed in Sweden.

Ada Insights Live 2023

Ada Insights asks speaker Andreas Furu, CCO at Gordon, three questions about the future of online grocery:

Which three things excite you the most about the future of online grocery? 

  1. Be part of developing a new emerging market with enormous potential.
  2. Grocery e–commerce is the most complex logistics vertical requiring deep knowhow and smart operations.
  3. A fast changing market that requires fat adoption of customer behavior to be competitive, i.e., what creates customer loyalty online, subscriptions, meal kits etc. 

What are the three biggest challenges about online grocery from your perspective? 

  1. Online Grocery must be profitable in the long run.
  2. It is an immature market that needs to get data-driven regarding customer behavior instead of following myths regarding which time windows should be offered, what delivery prices customers are willing to pay, and so on. 
  3. Grocery retailers invest in failed logistics strategies. 


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