"Gordon has provided us with great opportunities to secure delivery control"
Coop Online is, as the name might suggest, Coop Sweden's e-commerce service. Founded in 2008 (under the name Mataffaren.se), the company has experienced strong growth since its inception and is today considered one of the most profitable e-commerce stores for groceries.
Coop realised the benefits of efficient deliveries at an early stage. They were early adopters of Gordon's delivery service and have been loyal customers for years.
Increased expectations
As expectations evolved, so did the need to find an overall platform at a central level to offer a better solution to end customers.
"Today's consumers are used to this kind of service and expect it. A lot of the pressure comes mainly from other players outside the grocery sector - if you shop at Apotea or H&M, it's only natural. For us, it was necessary to be able to live up to customers' expectations," says Niklas Zeitlin, COO of Coop Online.
Customer since
2021
Country
Sweden
Segment
Grocery
Our high expectations have been met with flying colours. Gordon has been really open to feedback and has used it to develop new functionality.
Mr Niklas Zeitlin
COO, Coop Online
Fruitful and strategic partnership
With the help of Gordon Cloud, Coop Online has been able to take control of its deliveries at a centralised level. The dialogue has been good from the start and thanks to the close relationship, the platform has also evolved.
"We saw a great opportunity for us to be able to follow up the transports centrally and shorten the contact routes we had before. It has given us great opportunities to ensure delivery control," says Niklas and continues:
"Everyone at Gordon is very motivating and they make good use of strategic meetings to present next steps and look ahead. With our input in these meetings, they have been able to introduce additional functionality and enhancements that were not available when we first purchased the product."
