Circular packaging for e-commerce home deliveries

Gordon Circular is Sweden's first circular system with reusable packaging for home deliveries of chilled food. The system replaces disposable packaging for e-commerce deliveries with a circular solution where the packaging is returned, washed and made ready for a new delivery.

Gordon Circular is a complete system solution for circular packaging for food and pharmaceutical e-commerce. The system includes: Traceability, technical platform, physical packaging, laundry solution, logistics flow, business model, consumer experience and sustainability.

Circular packaging that helps you as an e-retailer:

Reducing paper and cardboard waste
Save packaging with every loop
Help your customers live greener and avoid dealing with single-use packaging

Latest news from Gordon Circular:

Packaging and Packaging Waste Regulation

How the industry will meet PPWR 2026 – Circular systems already in operation

18 February 2026

On 21 May, the packaging industry will gather at Posthuset in Stockholm as Pack Point Nordic celebrates its tenth anniversary. The focus will be on the EU's new Packaging and Packaging Waste Regulation (PPWR), which comes into effect in 2026 and is expected to…

How Jönköping Municipality is reducing packaging waste

29 January 202617 February 2026

See the whole Plastic Bubble 2026 here. Sara Jonsson presents at 50:42. This is how Jönköping Municipality is reducing packaging waste from public e-commerce deliveries of food. Single-use packaging from e-commerce deliveries of food is creating large amounts of waste within public...

Circular food deliveries in Jönköping - a win for the environment

25 November 2025November 21, 2025

The circular food home delivery project in elderly care in Jönköping has already produced environmental results after seven months. By delivering food in reusable cloth bags instead of paper bags, the project reduces...

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