Gustav Norrström joins Gordon's board – strengthening focus on long-term value creation

Gordon welcomes Gustav Norrström as a new board member. With a background in capital markets and growth investments, he brings financial analysis and an investor perspective to the board as the company enters its next phase of development.

Gustav Norrström is Investment Manager at Edastra AB, one of Gordon's long-term owners since 2021 and one of Sweden's leading investment companies. Gustav has followed Gordon's development closely and now steps directly into board work.

"It feels really exciting! My impression is that Gordon's board work is highly professional and that the company has a strong culture and a driven team. I think those are clear success factors behind how well the company has developed", says Gustav Norrström.

Value is created when customers grow

Gustav sees Gordon's ability to help customers grow profitably as the company's most important competitive advantage going forward.

"Higher demands for control and quality make an already complex last mile landscape even harder for customers to navigate. Gordon will need to keep developing both software and service offering to make things easier for customers", says Gustav Norrström.

In his board work, Gustav will primarily contribute within capital allocation, financial analysis and market intelligence – competencies he applies daily in his role at Edastra.

"We are very pleased to welcome Gustav to the board. He combines strong analytical capability with a modern perspective on growth, capital efficiency and long-term company building. These are experiences that will be highly valuable for Gordon going forward", says Ali Ghoce, CEO and co-founder of Gordon.

Gordon continues to build its Nordic position, continuously investing in its technology platform, infrastructure and organisation to meet growing demand for temperature-controlled deliveries.


Get in touch for more information:

press@gordondonelivery.com


Press photos

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Gustav Norrström, Investment Manager Edastra
Ali Ghoce, CEO and co-founder Gordon

About Edastra:
Edastra is a Stockholm-based investment company founded by and for entrepreneurs. With three decades of experience, Edastra invests long-term in private and listed companies with distinct competitive advantages and strong entrepreneurs at the helm. Edastra's philosophy is built on capital efficiency and patience: value is created over time, but only through precision in the present. Read more at edastra.com.

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About Gordon

Gordon is a last mile company specialising in collaborated flows of temperature-controlled deliveries. The company has two business areas: A complete solution for refrigerated last mile deliveries and a SaaS platform. Gordon was founded in 2015 in Stockholm and currently operates in Sweden, Norway, Denmark and Finland. Customers include grocery retailers, meal kit companies, food producers and pharmacies.

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