Pharmaceutical logistics in transition: How new requirements, digitalisation and increased volumes are shaping a new standard for healthcare and e-commerce

The Swedish Medical Products Agency’s updated regulations on distance selling have changed the game for pharmaceutical logistics. The requirements no longer apply solely to the pharmacy-to-patient route; they now cover the entire supply chain, from wholesalers to hospitals and from the region to the receiving unit. Traceability, the division of responsibilities and risk-based management must be documented right down to the very last stage. The question is: can today’s fragmented healthcare logistics cope with this?

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During Vitalis 2026, Jonathan Bratel, responsible for Gordon’s GDP Pharma Solutions, shares concrete insights from his work on building GDP-compliant supply chains at the intersection of e-commerce, healthcare, and regulatory change.

We will go through:

• The regulatory changes in practice – what the updated regulations actually mean for regions, pharmacies and suppliers, and why the scope of responsibility now extends further than most people realise
• The shortcomings of current solutions – why fragmented systems, manual processes and a lack of real-time visibility create compliance risks and operational inefficiencies
• Real-life case studies – examples of how regions and healthcare providers have moved from isolated solutions to a coherent chain of GDP-säker leverans, förbättrad spårbarhet och minskad risk i överlämningar
• The platform logic – how pharmacies, the regional authority, the transport provider and the receiving unit can be linked together in a shared data flow, and the benefits this brings in terms of actual compliance, patient safety and scalability

Logistics is no longer just a cost issue; it is part of the healthcare sector’s digital infrastructure. The players who control data and workflows – not just transport – will set tomorrow’s standards.

This session is intended for decision-makers and specialists in digitalisation, logistics, pharmaceuticals and healthcare who wish to understand what this change entails and what needs to be done now.

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Read more and register here

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Om Vitalis

Vitalis is the Nordic region’s leading event for the future of health, healthcare and social care, with a focus on e-health, welfare technology and innovation. Gordon is a Key Partner. From 4–7 May at the Svenska Mässan in Gothenburg, you can take part in 450 programme items across parallel tracks, totalling over 200 hours of conference sessions and around 15 in-depth workshops.