The E-Retailer of the Year helps Swedes eat well and healthy - Cheffelo wins the 2025 E-Retailer of the Year award with Linas Matkasse
– It feels absolutely fantastic. This award is truly proof that we’ve developed a service that meets a real need and is appreciated in people’s everyday lives. Subscribing to Linas Matkasse has become a natural part of the Swedish dinner culture. Tasty, easy, healthy, less stress and more time around the dinner table, says Walker Kinman, CEO of Cheffelo.
The E-Retailer of the Year 2025 award is presented in collaboration with Gordon at Dagligvarugalan in Stockholm City Hall. The award goes to a company at the forefront of the grocery e-commerce sector and successfully runs an efficient and profitable operation while improving the shopping experience and driving the development of online grocery retail.
That Cheffelo and Linas Matkasse receive the award says a lot about the exciting evolution happening in the grocery industry. A meal kit company may not be what we traditionally think of as a grocery retailer, but this year’s jury broadens the perspective:
"This year’s winner has not only navigated a challenging market with skill - they have done so through a strategic transformation of their offering, laying the foundation for both sales growth and profitability. With innovative technology, efficient logistics, a clear sustainability focus and a deep understanding of customers’ everyday lives, they have created a service that simplifies and elevates something central to all of us: the food on our table.
A sign of the times
The award was presented by Ali Ghoce, CEO of Gordon, who sees the recognition as a reflection of a broader shift where subscription-based services with temperature-controlled home delivery are growing rapidly.
– It feels absolutely right that the award goes to a meal-kit company this year. Modern meal kits are something many families actively seek out. Cheffelo has had a remarkable year, working purposefully on their customer offering, improving the product and achieving growth and profitability as a result, says Ali Ghoce.
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