For Kallpressen´s founders Christina Caracitsou and Dimitris Magoutas, it all started as a personal lifestyle change. Today, their organic cold-pressed juice business has grown into an established brand. And with Gordon as a partner, they can now deliver to customers across the Nordic region with quality intact; from the Juicery all the way to the customer's door.
Twelve years ago, Christina and Dimitris Caracitsou were living a very different life, right in the centre of the London nightclub scene.
"Even though we were young, we often felt tired with low energy, we needed a lifestyle change to feel better, and started looking for solutions to improve our bodies through what we put into them," says Christina.
Their search led them to Los Angeles and a new discovery: cold-pressed juice. A method in which fruit and vegetables are slowly pressed under high pressure to preserve maximum nutrition. They started testing it themselves and quickly realised the positive effect it had on both energy and well-being.
"We noticed how good we felt when we started adding nutrition instead of just focusing on what to take away. It was a total lifestyle change for us, and also the start of the Cold Press," says Christina.
Kallpressen started on a small scale with a juicery in Södermalm, Stockholm, five loyal customers and a conviction that pure, organic ingredients make a difference. Today, Kallpressen is an established brand with customers across the Nordic region. But the journey there has not been without challenges.
From own van to scalable delivery
For a long time, Kallpressen handled all deliveries itself.
"We drove around in a small van with a thermobag and ice, and had to time deliveries exactly so that customers were at home. Our juices are completely raw and without additives, so they had to be kept chilled all the way. It was stressful, especially in summer," says Christina.
It soon became clear that if the Kallpressen was to continue growing, a new solution was needed.
"We tried other delivery solutions, but they didn't work. Our product requires planning. Many of our customers juice fast for days and need to know exactly when the juices will arrive."
When Kallpressen started working with Gordon, the situation changed.
"We had about a hundred deliveries in the first week - and it worked perfectly. We got so many customer reactions, and the word we heard most was: Finally!"
The opportunity to grow - all the way
With Gordon as a partner, Kallpressen can now really scale up. Deliveries that were previously limited to Sweden can now reach customers throughout the Nordic region.
"We have already started sending to Norway, Denmark and Finland," says Christina.
Effective logistics are crucial for Kallpressen's continued expansion.
"It's almost surprising how easy it is with Gordon. Now logistics are the last thing we worry about. It gives us room to focus on reaching out to more people."
Christina has a clear message for other companies facing similar challenges:
"Choose a partner who sees your product the same way you do. For example, we're super picky about quality, still taste-testing every batch and constantly checking the temperature - and we're never going to let that go. Gordon is a huge help for us to reach out in a safe way, without losing quality control."
