"We have the highest sales of prawns in Malmö"

February marks ten years since Harald Jarl founded Fisk & Skaldjur, and he has learned what works. Cod, char and shellfish are some of the frozen favourites delivered to customers in Malmö, Gothenburg and Stockholm with Gordon's help. 

From a local fish truck company, Fisk & Skaldjur now reaches half the population of Sweden with Gordon as its delivery partner.

"We are mainly known for our large prawns. They are so big that there are 40-60 prawns per kilo. We sell the most prawns in the whole of Malmö, and we have sold huge quantities of Kalix löjrom," says Harald Jarl 

In the beginning, the business consisted of a fish truck that drove around Skåne selling products to private individuals. Over the years, the company has grown, and with the concept of "wholesale prices to private individuals" they want to offer quality products at affordable prices.

When it comes to deliveries, working with Gordon has been crucial. By handing over responsibility for deliveries to Gordon, Fisk & Skaldjur has been able to focus more on its core business. 

"It is expensive to drive around yourself and it takes a lot longer than you think to get to the customer. We wanted to spend more time on our core business. And it was the right decision. We have almost doubled our turnover in the last year," says Harald. 

With high demands on himself and his company, it is important for Harald to ensure that customers receive their products on time and of the highest quality. And for Fisk & Skaldjur, he notes that the future looks bright:

"We are now planning for further growth." 

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