Together with the project partners Coop, Samhall, Mylla and AD Company, Gordon has been granted support from Vinnova for further development of Gordon Circular, a circular packaging system for food home deliveries. The project will run for one and a half years and is granted funding of 1,992,799 SEK.
Using Gordon Circular, the number of cardboard bags and cartons used for home deliveries of food can be reduced and replaced with a circular solution where the packaging is returned, washed and prepared for a new delivery.
The support is granted within the call for "Climate neutral e-commerce".
The project's goal is to finalise the eight critical system parts identified for Gordon Circular: traceability, technical platform, physical packaging, washing solution, logistics flow, business model, consumer experience and sustainability, and thus enable large-scale dissemination of the system at the end of the project.
– Through Gordon Circular, we can reduce the climate impact of disposable packaging. We are delighted that Vinnova has chosen to support our project, says Ali Ghoce, CEO Gordon.
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For more information, contact Catherine Alsén Gelfgren, project manager Gordon Circular, 076-492 26 49, firstname.lastname@example.org.