“Gordon Cloud has simplified our deliveries”

Pong Group has nearly 30 restaurants around Stockholm and Uppsala. The company launched its e-commerce — Pong Market — in 2021, bringing delicious Asian flavor directly to their customers’ home. With their own fleet in place, they needed a technical solution to optimize routes and support their home deliveries.

Michael Zhan, CEO of Pong, explained how the company uses Gordon’s Last Mile Platform for all modules: route optimisation, customer communication via SMS and tracking pages, a driver app, customer service and dashboards.

“When an order is placed, the customer receives an SMS that we’ve picked up the goods and that the package is on its way”, Michael explained.

Improved customer experience

Real-time driver tracking provides transparency for both end customers and Pong’s customer service. The accurate ETAs have greatly improved the customer experience as they know when to expect the parcel.

“The customer can then follow their goods during delivery and see on a map where the driver is. If the customer chooses to leave the package outside the door, the driver takes a photo of the package upon delivery. The photo is saved in the system with information about time and place“.

Customer since



Company Website

It’s easy to work with, and it helps us to save time and provide high-quality service and delivery for our customers.

Michael Zhan
CEO, Pong Market

At the same time, Pong can follow the driver’s progress on the route and easily identify late or stationary routes. It allows them to support support both the customer and the driver in creating a positive delivery experience.

“From our side, we can see where the drivers are and how far they have left. If there are any problems along the route—for example, if the driver can’t find the customer’s residence— we can see those problems and help”.

Increased productivity and efficiency

High-quality end customer service For Pong Market, the new platform has meant a streamlined and simplified workflow for their last mile deliveries.

“The platform has given us an efficient, flexible solution for home delivery,” says Michael and concludes:

“It’s easy to work with, and it helps us to save time and provide high-quality service and delivery for our customers”.

Boost your delivery management

It’s easy to get started with Gordon Cloud. With an intuitive interface, manuals, standard configurations – we help you streamline and digitalise your deliveries within a week.